Entrepreneur
Sharvette Mitchell helps high achieving service-based women entrepreneurs position their expertise with a polished visual brand, increase visibility with speaking opportunities, build authority with a published book and convert more customers with elevated content marketing. She does this with her signature Platform Builder group coaching program.
Sharvette is a graduate of Virginia Commonwealth University with a Bachelor of Science in Marketing. For over 13 years she has hosted a weekly internet talk radio show – The Sharvette Mitchell Radio Show. She has been seen on CBS 6, The CW Network and featured in publications such as Huffington Post. She is the visionary author of three book collaborations, PROPEL – The Essential Handbook for Emerging Women in Business & Leadership, POUR – The Secret Effects of Serving and Giving in Business & Leadership and PURSUE – Chase your goals and run after your passions in Business, Life and Leadership. Find out more at www.SharvetteMitchell.com.
Topic:
Confidently position your expertise with a polished visual brand, increase your visibility with speaking opportunities and build your authority to attract your ideal client by building your PLATFORM.
This session will focus on tips for increasing the marketing of your personal brand with positioning, visibility, and authority. Participants will walk away with the key components they can work on to elevate their personal brands in all of these areas:
Positioning
Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products & services of the competitors.
Visibility
Visibility means using multiple methods to reach your customers, rather than just one or two – including both online and offline communications.
Authority
Authority marketing refers to using your experience and knowledge to establish yourself as a trusted source – an expert – in your field.